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Non-linear growth : the road ahead for Indian IT outsourcing companies ; the Cognizant experience ; in conversation with R. Chandrasekaran, President and MD, global delivery, Cogni...
Chandrasekaran, R.; Moorthi, Y. L. R. - In: IIMB management review 23 (2011) 3, pp. 151-162
Persistent link: https://www.econbiz.de/10009569720
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Non-linear growth : the road ahead for Indian IT outsourcing companies ; the Infosys experience : in conversation with S. Gopalakrishnan, CEO and MD, Infosys Technologies
Gopalakrishnan, S.; Moorthi, Y. L. R. - In: IIMB management review 23 (2011) 2, pp. 91-101
Persistent link: https://www.econbiz.de/10009569726
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Brand management : the Indian context
Moorthi, Y. L. R. - 1999
Persistent link: https://www.econbiz.de/10001404321
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Work and fertility linkage in women : a study in Bhubaneswar City
Mohapatra, Subhalaxmi; Roy, Subhadip - In: Zagreb international review of economics & business 13 (2010) 2, pp. 39-53
Persistent link: https://www.econbiz.de/10008858725
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What really works for teenagers : human or fictional celebrity?
Jain, Varsha; Roy, Subhadip; Daswani, Aarzoo; Sudha, Mari - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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Branding India : a content analysis of the Incredible India campaign
Roy, Subhadip; Mohapatra, Subhalaxmi - In: Brand research : [an outcome of the second …, (pp. 55-69). 2009
Persistent link: https://www.econbiz.de/10009623342