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The call center couple: India's new middle class

Sheth, Jagdish - In: Journal of Indian Business Research 1 (2009) 1, pp. 10-13

Purpose – The purpose of this paper is to explain the concept of the “call center couple” (CCC) as a symbol of the new middle class (NMC) and how it will influence markets, work, and family in India. Design/methodology/approach – The paper focuses on the demographic shifts taking place...

Persistent link: https://www.econbiz.de/10014874888