Saran, Rashmita; Roy, Subhadip; Sethuraman, Raj - In: Journal of Fashion Marketing and Management 20 (2016) 2, pp. 157-176
Purpose – The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the Indian context. Design/methodology/approach – Based on a literature review of personality, fashion...