Understanding meaning transfer in celebrity endorsements: a qualitative exploration
Year of publication: |
2016
|
---|---|
Authors: | Jain, Varsha ; Roy, Subhadip |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 19.2016, 3, p. 266-286
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | India | Qualitative research | Meaning transfer | Celebrity endorsements | Conceptual model |
-
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha, (2016)
-
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha, (2015)
-
Roy, Subhadip, (2017)
- More ...
-
Roy, Subhadip, (2020)
-
An integrated model of luxury fashion consumption : perspective from a developing nation
Roy, Subhadip, (2018)
-
What really works for teenagers : human or fictional celebrity?
Jain, Varsha, (2011)
- More ...