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Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks

Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529

The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...

Persistent link: https://www.econbiz.de/10013550259

A consulting giant; a disgruntled client : a "failed" attempt to change management controls in a public sector organisation

Ashraf, M. Junaid; Uddin, Shahzad - In: Financial accountability & management : in governments, … 29 (2013) 2, pp. 186-205

Persistent link: https://www.econbiz.de/10009747351

Labour controls, unfreedom and perpetuation of slavery on a tea plantation

Shahadat, Khandakar; Uddin, Shahzad - In: Work, employment and society : a journal of the British … 36 (2022) 3, pp. 522-538

Persistent link: https://www.econbiz.de/10013268310