Showing 1 - 10 of 48
Persistent link: https://www.econbiz.de/10012515214
Persistent link: https://www.econbiz.de/10011732009
Persistent link: https://www.econbiz.de/10011583107
Persistent link: https://www.econbiz.de/10011890379
Persistent link: https://www.econbiz.de/10014234659
Persistent link: https://www.econbiz.de/10011481904
Persistent link: https://www.econbiz.de/10011654450
Persistent link: https://www.econbiz.de/10011665101
This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].
Persistent link: https://www.econbiz.de/10010945318
Persistent link: https://www.econbiz.de/10015061301