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A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida

Narendra Singh; Gupta, Mukul; Dash, Saroj Kumar - In: International journal of Indian culture and business … 17 (2018) 4, pp. 403-416

Persistent link: https://www.econbiz.de/10011986869

Perceived consumer effectiveness in Indian market : an analysis

Gupta, Karnika; Narendra Singh - In: Business analyst : a refereed journal of Shri Ram … 39 (2018) 2, pp. 153-167

Persistent link: https://www.econbiz.de/10012391571

Enhancing Indian competitiveness through knowledge

Singh, Narendra; Davar, S. C. - In: Global competitiveness and productivity, (pp. 64-72). 2005

Persistent link: https://www.econbiz.de/10003312352

An analysis of the competitive dimensions of Indian cotton textile industry

Singh, Narendra; Kundu, Surinder S. - In: Foreign trade review : quarterly journal of Indian … 40 (2005) 1, pp. 70-86

Persistent link: https://www.econbiz.de/10003089370

The Effects of Social Media Tone on Engagement : Evidence from Indian General Election 2014

Mallipeddi, Rakesh - 2020

Individual celebrities or “human brands” in fields ranging from sports to art to politics use social media platforms to connect and engage with their audience. We analyze the effects of the content generated by human brands (referred to as human brand generated content) on the popular social...

Persistent link: https://www.econbiz.de/10012854218

The effects of social media content created by human brands on engagement : evidence from Indian general election 2014

Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237

Persistent link: https://www.econbiz.de/10012594939