With the advent of smart phones, everyone today is talking about Internet on mobiles, 3G speeds and so on. However, even today SMS, a traditional short message service on mobile, is pretty much the most frequently used feature after calling or even more than calling. Even professionals use it...

E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce...

Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of various dimensions of visual merchandising on impulse buying behavior of the customers visiting “Central...

With growing number of organizations offering wide range of choices across the industry made today's market more competitive than ever before. Fueled with LPG (Liberalization, Privatization and Globalization), the entry of multinationals encouraged the domestic organizations to move from...

This paper studies the impact of business modernization on the sales performance of traditional retailers. We define modernization as adopting tangible structures and business practices of organized retail chains (for example, exterior signage with store name and logo, or a database to record...

Using primary and secondary date. We have tried to figure out significant impact of National and Global Migration on Indian Economy. How GDP affects due to migration using hypothetical analysis we had figured out

Introduction. As part of the National Agricultural Innovation Project (NAIP), a potato value chain study was organized in Bihar, in collaboration between the Indian Council of Agricultural Research (ICAR) in Patna, the International Fund for Agricultural Development (IFAD) and the International...

India is a democratic country where everyone is free to choose his/her livelihood sources. Retail is field which has been chosen by very large number of people (more than one retailer for every hundred people) in India for their livelihood. And most of the retail trade in India is forced,...

The self-employment programme of Self Help Groups (SHGs) formed under Swarnajayanti Gram Swarojgar Yojana (SGSY) guide lines, is mainly concentrated on the inputs, rather than the outputs, and their marketing. To study the marketing practices of livestock products by SHGs the data was collected...

Aspirations of nations and brand-nations are inevitably linked with rise of nations, its economic power, its military muscle and also on its influence on regional and global geopolitics. Brand India has been a young concept, younger than the growth story of India which in 2008 would be five...