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Like a rainbow that colours the infinite sky, India paints the world with her magical hues. India is a dream holiday that rewards every traveller with her endless tourist attractions. To explore India is to discover a land gifted with everything that makes up for a perfect travel package

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Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians

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Integrating country and brand images : using the product : country image framework to understand travelers' loyalty towards responsible tourism operators

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Destination quality, fantasy experience and revisit intention : a study on domestic honeymoon tourism

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