students of Pakistan and to show how this novel medium of communication is affecting the writing skills of the university … students. Survey research is used to collect data in quantitative form using multiphase method of sampling. Time period of the … on the writing skills of the university students. The excessive use of this medium is leading students towards writing …

This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel … brand specific variables (perceived quality, emotional value). The sample comprised of students enrolled at two universities … in major cities of Pakistan (Islamabad & Rawalpindi), with 315 participants completing the self …