This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

To improve a firm's supply chain performance, it is essential to have a vendor evaluation process to be able to showcase an organization's success in the present aggressive market. Hence, the process of evaluating the vendor is a crucial task of the purchasing executives in supply chain...