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Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour : Evidence from Aboriginal Tripuri Tribe of India
Das, Manish; Mukherjee, Debarshi - 2020
Culture plays an important and complex role in shaping consumer behaviour. This article attempts to appraise the role of culture in determining consumer behaviour of the aboriginal Tripuri tribes. Cultural aspects are measured by three globalization-linked cultural dispositions: cosmopolitanism...
Persistent link: https://www.econbiz.de/10014101588
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Women’s Disempowerment and Preference for Risky Skin Whitening Products : Experimental Evidence from India
Adbi, Arzi - 2019
women making decisions regarding skin whitening products widely available in emerging markets. Specifically, we … experimentally examine whether or not being in a state of psychological disempowerment influences Indian women's preference for skin … unique to women, and are particularly prominent among those women who use skin whitening products regularly. Implications for …
Persistent link: https://www.econbiz.de/10012902701
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Women's disempowerment and preference for risky skin whitening products : experimental evidence from India
Adbi, Arzi; Chatterjee, Chirantan; Kinias, Zoe; Singh, … - 2017 - Revised version of 2016/78/OBH/STR
Persistent link: https://www.econbiz.de/10012035511
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Women's disempowerment and preference for risky skin whitening products : experimental evidence from India
Adbi, Arzi; Chatterjee, Chirantan; Kinias, Zoe; Singh, … - 2019 - Revised version of 2018/10/OBH/STR
Persistent link: https://www.econbiz.de/10012157134
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Women's disempowerment and preference for skin whitening products : experimental evidence from India
Adbi, Arzi; Chatterjee, Chirantan; Kinias, Zoe; Singh, … - 2018 - Revised version of 2017/78/OBH/STR
Persistent link: https://www.econbiz.de/10012040342
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Diaspora philanthropy and equitable development in China and India
Geithner, Peter F. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10013502818
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Regional cultural diversities amongst small business entrepreneurs in India
Thampi, P. Prasannavadanan; Jyotishi, Amalendu; Bishu, Ram - In: International journal of globalisation and small … 11 (2020) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012199575
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Exploring entrepreneurial fulfillment for women in India : an empirical study
Prasad, V. K.; Naidu, G. M.; Ehrhardt, Kyle; Winkel, Doan; … - In: Journal of enterprising culture 19 (2011) 3, pp. 287-314
Persistent link: https://www.econbiz.de/10009535318