The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy
Year of publication: |
2011
|
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Authors: | Koubaa, Yamen ; Ulvoas, Gaelle ; Chew, Patricia |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 5, p. 626-640
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Subject: | Nationalkultur | National culture | Ethnische Gruppe | Ethnic group | Chinesen | Chinese (People) | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Hautpflegemittel | Skincare product | Zahlungsbereitschaftsanalyse | Willingness to pay | Singapur | Singapore |
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