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Indien
Consumer behaviour
31
Konsumentenverhalten
30
China
14
Advertising
9
Marketing management
9
Asia
8
Cultural identity
8
Kulturelle Identität
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Marketingmanagement
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Asien
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Customer satisfaction
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Food consumption
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Hong Kong
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India
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Islamic finance
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Islamisches Finanzsystem
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Kundenzufriedenheit
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Sales promotion
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International marketing
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Internationales Marketing
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Fam, Kim Shyan
4
Devi, Karishma Kavita
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Gazley, Aaron
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Grohs, Reinhard
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Naz, Rafia
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
International journal of business and economics
1
Journal of advertising research
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ECONIS (ZBW)
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1
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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2
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
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3
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
4
Cross-cultural food consumption behavior of consumers in Fiji
Devi, Karishma Kavita
;
Singh, Gurmeet
;
Naz, Rafia
;
Fam, …
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 105-126
Persistent link: https://www.econbiz.de/10011316489
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