India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition are making it imperative to understand the dynamics of consumer profiles. The aim of this study is to analyze the influence of consumer demographics in rural markets on...

The present study attempts to find out the factors of entrepreneurial orientation among the management students. A sample of 200 final-year postgraduate management students was selected randomly from leading management institutes in Warangal region (Andhra Pradesh, India), where around 2,000...

Entrepreneurship is a mindset that encourages creativity and innovation and differentiates from the general population. Entrepreneurial intentions are based on perceived viability and desirability of entrepreneurship as a career and a significant part of the career formative years are spent in...

India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and semi urban markets and will grow by 40 to 45.0 in future. But, detailed information on the rural consumer continues to be elusive because of the dearth of mechanisms for capturing...

Women have equal access to higher education but are not treated equally in comparison to their male counterparts while climbing the corporate ladder. A man‟s chances of emerging as a leader in a group are greater than a woman‟s, both in research studies and in everyday political,...

Entrepreneurship is a mindset that encourages creativity and innovation and differentiates from the general population. Entrepreneurial intentions are based on perceived viability and desirability of entrepreneurship as a career and a significant part of the career formative years are spent in...