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Socio-cultural dynamics, entre...
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Indien
India
46
Consumer behaviour
25
Konsumentenverhalten
24
Relationship marketing
19
Beziehungsmarketing
18
Salespeople
17
Verkaufspersonal
17
Marketing management
16
Marketingmanagement
16
Low income
15
Niedrigeinkommen
15
Developing countries
14
Entwicklungsländer
14
Marketing
11
Corporate social responsibility
9
Emerging economies
9
Schwellenländer
9
Armutsbekämpfung
8
Corporate Social Responsibility
8
Emerging markets
8
Poverty reduction
8
Target group
8
Zielgruppe
8
Armut
6
Poverty
6
Customer orientation
5
Emotion
5
Lieferantenmanagement
5
Philippines
5
Sales force
5
Supplier relationship management
5
Advertising
4
Betriebliche Wertschöpfung
4
Business start-up
4
Customer satisfaction
4
Entrepreneurship
4
Entrepreneurship approach
4
Lebensqualität
4
Philippinen
4
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Free
15
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10
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Article
22
Book / Working Paper
18
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Article in journal
23
Aufsatz in Zeitschrift
23
Arbeitspapier
14
Graue Literatur
14
Non-commercial literature
14
Working Paper
14
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
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2
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2
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Language
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English
40
Author
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Singh, Ramendra
40
Koshy, Abraham
3
Sharma, Yukti
3
Agarwal, Sharad
2
Bakshi, Madhupa
2
Kumar, Jitender
2
Panagopoulos, Nikolaos G.
2
Theotokis, Aristeidis
2
Vlachos, Pavlos A.
2
Ali, Saiyed Wajid
1
Ang, Rodolfo P.
1
Barnes, Bradley R.
1
Berger, Ron
1
Brock, James L.
1
Chu, Rongwei
1
Das, Gopal
1
Gregorio, Rizalito L.
1
Gupta, Rajesh
1
Gupta, Vaibhav
1
Jaikumar, Saravana
1
Khare, Apoorv
1
Konwar, Ziko
1
Kumar, Avinash
1
Liu, Matthew Tingchi
1
Lu, Xiao
1
Mazumder, Rabin
1
Mishra, Hari Govind
1
Mishra, Prashant
1
Modi, Pratik
1
Mukherjee, Srabanti
1
Paliwal, Pramod
1
Rawat, Sandeep
1
Sanyal, Shamindra Nath
1
Sarin, Ankur
1
Sharma, Akhil
1
Sharma, Anamika
1
Shin, Geon-Cheol
1
Shinde, Rajesh
1
Singh, Rakesh
1
Singh, Rakesh K.
1
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Working paper series : WPS
14
Decision
3
Journal of global marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Corporate social responsibility and local community in Asia
1
Decision : official journal of Indian Institute of Management Calcutta
1
International journal of business and emerging markets : IJBEM
1
International journal of energy sector management : IJESM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Marketing to the poor : creating value
1
The international journal of human resource management
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
40
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1
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10
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40
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1
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
Saved in:
2
Impact of sales call adaptiveness and customer willingness on sales call length : a cross-country study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.
;
Singh, Ramendra
;
Gregorio, …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 128-138
Persistent link: https://www.econbiz.de/10011654351
Saved in:
3
Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets
Singh, Ramendra
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 479-492
Persistent link: https://www.econbiz.de/10003781707
Saved in:
4
JUGAAD - not just "making do" but a low cost survival & coping strategy at the bottom of the pyramid
Singh, Ramendra
-
2011
Persistent link: https://www.econbiz.de/10009377245
Saved in:
5
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
6
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
7
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
8
Doing business in India : the role of jaan-pehchaan
Berger, Ron
;
Barnes, Bradley R.
;
Konwar, Ziko
;
Singh, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 326-339
Persistent link: https://www.econbiz.de/10012290736
Saved in:
9
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
10
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
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