Introduction : music commodities and value discourses in India -- Prestige and innovation in the Indian music industry … -- Is se kuch sasta hai? : music commodities, circulation, and value in Indian markets -- Experiencing the brand, branding … the experience -- Putting music in its place : merchandising in space and time -- Music, passion, knowledge : music retail …

We Indians always fond of music. Music is an integral part of our daily routine life. Music enhances the retail … experience in the store. Music plays very important role in customers buying. Earlier studies found that music has three … thing any shopper will notice is that the music and the type of music playing. There is a link between music and emotions …