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Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10011312160

Guha, Abhijit - In: The European journal of development research : journal … 25 (2013) 5, pp. 797-814

Persistent link: https://www.econbiz.de/10010348558

Mohapatra, Subhalaxmi; Roy, Subhadip - In: Zagreb international review of economics & business 13 (2010) 2, pp. 39-53

Persistent link: https://www.econbiz.de/10008858725

Jain, Varsha; Roy, Subhadip; Daswani, Aarzoo; Sudha, Mari - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 171-183

Persistent link: https://www.econbiz.de/10009240248

Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10011378279

Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360

Persistent link: https://www.econbiz.de/10011339288

Roy, Subhadip; Mohapatra, Subhalaxmi - In: Brand research : [an outcome of the second …, (pp. 55-69). 2009

Persistent link: https://www.econbiz.de/10009623342

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Roy, Subhadip; Bagdare, Shilpa - In: Journal of global marketing 28 (2015) 3/5, pp. 133-151

Persistent link: https://www.econbiz.de/10011433864

Roy, Subhadip; Sethuraman, Raj; Saran, Rashmita - In: International journal of retail & distribution management 44 (2016) 4, pp. 426-447

Persistent link: https://www.econbiz.de/10011515595