After the advent of self-service technologies in Indian banking sector, there has been a significant change in customers' service consumption pattern. As banking service has gone through a positive technological change, it should also be noted that any such change is not considered good unless...

After the advent of self-service technologies, there has been a great shift in the way customers interact with the service providers. Any change is not considered worth unless it is usable, understandable and finally adoptable by the user (Dix 2001). It is a challenging and daunting task to...

This paper aims to give a brief overview of the operations at NMPT pre-ERP implementation, problems encountered during the implementation phase and a study of the architecture of ERP at NMPT. Research approach is descriptive (to describe things, events, situations or portray an accurate profile...

Retailing has today become the new buzzword and a way of life for people in India, with millions of retail outlets sprawling up throughout the length and breadth of the country in different retail formats. Of them, supermarket format has emerged as the most sought after retail format for both...

Supermarket retailers in India admist fierce competition and the only way out is through the attainment of competitive advantage. Strategy is the route to attain competitive advantage that could facilitate firms attain superior performance. The objective of this paper is to develop a conceptual...

Government of India (GOI) initialized financial inclusion campaign to quell exclusion. The campaign did not gain expected progress. Government employed technologies to speed up the process. Among banking technologies, mobile banking appeared as a possible solution for financial exclusion with...

Supermarket retailers in India are amidst of fierce competition from not just their Indian counterparts but also strong foreign players. The only way out for survival is through attainment of competitive advantage. Though competitive advantage has always been at the heart of firms operating in...

Supermarket retailers in India are going through a cut-throat competition. Various innovative strategies are adopted by them to get the competitive advantage.The paper is based on both secondary data from literature as well as empirical data from the field. Constructs and research hypotheses are...

This study identifies the significant antecedents of brand equity for the fast moving consumer goods (FMCG) industry in India (hereafter referred as FMCG in the paper). The study is based on the conceptualization of brand equity by Aaker (1991). Data was collected from 826 FMCG consumers in five...