In layman's terms, financial engineering is an engineering discipline which deals with the creation of new and improved financial products through innovative design or repackaging of existing financial instruments. Financially, engineered products like American Depository Receipt (ADR) and...

Value chains of the hotels are very extensive with many values being handed out to the customers as ‘More Value for the money' has been the code of business now. The hotels are rapidly cobranding, tieing up for various synergies with banks, financial service providers, tourist operators,...

SMEs have a key role of building a creative and progressive nation. The industrial engines of Japan, China, US, Germany and Taiwan are also driven by the SME sector. Finance/credit is the most critical component in any business process. Any industrial sector cannot work to its full capacity...

Hotel Advertising necessitates the preparation of a budget, which focuses on the future long-term benefits and involves accurate planning and implementation especially with many co branding and tie in activities. Then advertising has become part of business strategy. Benefit theory being the...

India is the fastest growing economy post its liberalization and globalization activism and Asia's third largest economy behind Japan and China. India's telecom density is not so high as compared to the western market. Many companies are easily attracted to the telecom sector and are interested...