Lee, Keeheon; Kim, Shintae; Kim, Chang Ouk; Park, Taeho - In: Journal of Artificial Societies and Social Simulation 16 (2013) 1, pp. 3-3
To maximise the possibility of success for a new product and minimise the risk and opportunity cost of a failed product, firms must understand the diffusion dynamics of competing products. The diffusion dynamics of competing products emerge from the aggregation of consumers' decisions. At the...
