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Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420

Persistent link: https://www.econbiz.de/10011381549

Gamification as a marketing strategy for Garuda Indonesia loyalty program

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Linking fashion consciousness with Gen Y attitude towards prestige brands

Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 3, pp. 406-420

Purpose – The purpose of this paper is to examine the relationship between fashion self-congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) among Generation Y (Gen Y) consumers. The study aims to expand the scope of fashion marketing research by validating...

Persistent link: https://www.econbiz.de/10014675470

The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country

Arli, Denni; Tjiptono, Fandy; Porto, Rebecca - In: Marketing intelligence & planning 33 (2015) 3, pp. 348-365

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Ethical consumers among the millennials : a cross-national study

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God blesses those who wear Prada : exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia

Arli, Denni; Cherrier, Helene; Tjiptono, Fandy - In: Marketing intelligence & planning 34 (2016) 1, pp. 61-79

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Gender and digital privacy : examining determinants of attitude toward digital piracy among youths in an emerging market

Tjiptono, Fandy; Arli, Denni; Viviea - In: International journal of consumer studies 40 (2016) 2, pp. 168-178

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Investigating the impact of guilt and shame proneness on consumer ethics : a cross national study

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The end of religion? : examining the role of religiousness, materialism, and long-term orientation on consumer ethics in Indonesia

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Perceptions of corporate social responsibility among Indonesian college students

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