Astuti, Novika Candra; Sakti, Intan Widuri; Suhardi, … - In: ASEAN marketing journal : Association of Southeast … 16 (2024) 1, pp. 1-17
Research aims: To explore the factors influencing the recognition of international opportunities among entrepreneurs in emerging markets, focusing on small and medium-sized enterprises (SMEs). Design/methodology/approach: This study employs multiple case studies, investigating six Indonesian...