The impact of internal business environment on marketing strategies effecting marketing performance : case of retail industry Bandung city, Indonesia

Dicky Jhon Anderson Butarbutar, Annisa Lisdayanti

Year of publication:	2020
Authors:	Butarbutar, Dicky Jhon Anderson ; Lisdayanti, Annisa
Subject:	internal business environment \| marketing strategy \| marketing performance \| Marketingmanagement \| Marketing management \| Indonesien \| Indonesia \| Internationales Marketing \| International marketing \| Multinationales Unternehmen \| Transnational corporation \| Internationaler Markteintritt \| International market entry \| Einzelhandel \| Retail trade \| Unternehmenserfolg \| Firm performance

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.20525/ijrbs.v9i4.778 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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