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This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...
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The paper presents results from a survey of 133 dairy producers in Malaysia, and identifies how Malaysian milk buyers can build a loyal customer base with their suppliers as a means to secure uninterrupted milk supplies. A structural equation model was conducted to test the conceptual model...
Persistent link: https://www.econbiz.de/10009326010
Includes front cover and editorial information.
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Includes: JAAE Manuscript Submission Guidelines; Back Cover; Southern Agricultural Economics Association Executive Committee; Membership and Subscription Information
Persistent link: https://www.econbiz.de/10009368750
Includes: Front Cover, Table of Contents, Editorial Information
Persistent link: https://www.econbiz.de/10009368757
This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...
Persistent link: https://www.econbiz.de/10008509144
This publication is a resource book of statistics on farm income in Canada. Farm income is a complex issue because of the diversity of Canadian farms and agricultural production in Canada. This resource book focuses on both income and the opportunities and challenges facing Canadian producers to...
Persistent link: https://www.econbiz.de/10008546452