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techniques capable of generating new products or services, or perfecting existing ones. Along these lines, it is particularly …: products and processes, manufacturing and services, as well as input indicators, intermediaries and outputs. However … carries constraints for discussing the real effects in the organizational context, especially in the case of services. …
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Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to increase our understanding of the nature of...
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industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management … strategies used in the design and management of service across various sectors, highlighting where tools, techniques and …
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