Innovation can be a source of competitive advantage for companies, either through the improvement of methods and … techniques capable of generating new products or services, or perfecting existing ones. Along these lines, it is particularly … important to measure innovation and discuss the results associated therewith. The aim of this research is to address each of the …

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a … strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In … order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the …

Innovation has been and continues to be an important theme in management literature, and almost any improvement upon … the status quo could be regarded as some sort of innovation. Such an improvement could be made in terms of an increase of … innovation as a management concept in the context of a physical product or technology and studies innovation from a longitudinal …