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~subject:"Influencer marketing"
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Influencer marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin
;
Li, Xinmai
;
Wu, Banggang
;
Zhou, Liying
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
Saved in:
2
The effect of image enhancement on influencer's product recommendation effectiveness : the roles of perceived influencer authenticity and post type
Zhang, Yajun
;
Zhang, Jin
;
Wu, Banggang
;
Zhou, Liying
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10014521166
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