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Applications of the sciences in marketing management
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New essays in marketing theory
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On knowing the consumer
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ECONIS (ZBW)
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Consumer use of information
Green, Paul E.
- In:
On knowing the consumer
,
(pp. 67-80)
.
1966
Persistent link: https://www.econbiz.de/10002539489
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2
Experimental gaming in the economics of information
Green, Paul E.
;
Fitzroy, Peter T.
;
Robinson, Patrick J.
- In:
Applications of the sciences in marketing management
,
(pp. 333-356)
.
1968
Persistent link: https://www.econbiz.de/10003548970
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3
Producing marketing information
Brien, Richard H.
;
Brown, F. E.
;
Green, Paul E.
- In:
New essays in marketing theory
,
(pp. 41-150)
.
1971
Persistent link: https://www.econbiz.de/10001953761
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