Full-text of this article is not available in this e-prints service. This article was originally published in Management Research News, published by and copyright Emerald Publishing Group Ltd.

This paper explores and validates the premise that European small‐ to medium‐sized enterprises (SMEs) are less advanced in their adoption of e‐business than their US counterparts. The authors then examine the efforts of the European Information Society Project Office (ECISPO) in...

Information technologies have been deliberately targeted towards enhancing database access, analytical powers and the communications capacity of marketers. The justification for these efforts has been based on the premise that more and better quality information will result in reduced...