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Goods and services vary along a number of dimensions independently. Customers can choose to acquire information to assess the quality of some dimensions and not others. Their choices affect firms incentives to invest in quality and so lead to indirect externalities in consumers choices. We...
Persistent link: https://www.econbiz.de/10012766118
Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more detailed information. A firm can make it easier or harder for these consumers to obtain such information. We explore consumers' information gathering and the firm's integrated strategy for...
Persistent link: https://www.econbiz.de/10012769867
Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more detailed information. A firm can make it easier or harder for these consumers to obtain such information. We explore consumers' information gathering and the firm's integrated strategy for...
Persistent link: https://www.econbiz.de/10012712767
Goods and services vary along a number of dimensions independently. Customers can choose to acquire information to assess the quality of some dimensions and not others. Their choices affect firms' incentives to invest in quality and so lead to indirect externalities in consumers' choices. We...
Persistent link: https://www.econbiz.de/10012712980