While the Internet has apparently become a major source of information about many items, including real estate, travel, computer equipment, books, records, and automobiles, little is known about how it is used, and about its impact on search behavior. The objective of this study is to shed light...

A comprehensive theoretical framework for understanding consumers information search behavior is presented. Unlike previous research, our model not only identifies what factors affect consumers search behavior, but also how they interact with each other. In particular, it emphasizes the...