Consumer information search revisited : theory and empirical analysis
Year of publication: |
1997
|
---|---|
Authors: | Moorthy, Shyamala |
Other Persons: | Ratchford, Brian Thomas (contributor) ; Talukdar, Debabrata (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 23.1997, 4, p. 263-277
|
Subject: | Rochester (NY) | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Markenartikel | Brand | Theorie | Theory | Schätzung | Estimation | 1993 |
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