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Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
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