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Consumer adoption of virtual stores in Korea : focusing on the role of trust and playfulness
Oh, Sang Hyun
;
Gim, Yong man
;
Lee, Chong Whan
;
Shim, …
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 652-668
Persistent link: https://www.econbiz.de/10003874131
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