The effect of online social network characteristics on consumer purchasing intention of social deals
Year of publication: |
2014
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Authors: | Park, Min Sook ; Shin, Jong-kuk ; Ju, Yong |
Published in: |
Global economic review. - Abingdon, Oxfordshire : Routledge, ISSN 1226-508X, ZDB-ID 1398828-1. - Vol. 43.2014, 1, p. 25-41
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Subject: | Online social network structure | social commerce | purchase intention | network involvement | S-O-R framwork | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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