Cho, Siwon; E. Workman, Jane - In: Journal of Fashion Marketing and Management 18 (2014) 4, pp. 465-482
Purpose – The purpose of this paper is to examine gender, need for affect and tolerance for risk-taking as influences on consumers’ use of information sources. Design/methodology/approach – A survey was conducted using a convenience sample of 171 male and 180 female US college students....