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Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard; Schau, Hope Jensen; Smith, Michael F. - 2009
Persistent link: https://www.econbiz.de/10003836584
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Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry
Forman, Howard - In: Journal of marketing theory and practice 22 (2014) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10010346482
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Cloud computing in small and medium sized enterprises : an architectural model
Sinha, Indrajit; Sharma, Milind Kumar - In: International journal of enterprise network management 6 (2015) 3, pp. 185-206
Persistent link: https://www.econbiz.de/10011534377
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Special issue: Maximizing buyer-supplier relationships in the Digital Era
Lancioni, Richard (contributor) - In: Industrial marketing management : the international … 42 (2013) 6, pp. 851-918
Persistent link: https://www.econbiz.de/10010211290
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The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.; Smith, Michael F.; Lancioni, Richard A. - In: Industrial marketing management : the international … 42 (2013) 6, pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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The effect of decision context on perceived risk in pricing strategies : how managers view uncontrollable environmental forces
Forman, Howard; Hunt, James M. - In: The journal of product & brand management 22 (2013) 1, pp. 79-86
Persistent link: https://www.econbiz.de/10009731513