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Jamilena, and defended on May 28th, 2010 at the Department of Marketing and Market research of the University of Granada (Spain …

Persistent link: https://www.econbiz.de/10009424177

Key service innovation drivers in the tourism sector : empirical evidence and managerial implications

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Effects of ICT on Marketing Mix in Electronic Tourism Shaping Marketing Strategies in E-Tourism Enterprises

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Information Communications Technology (ICT) has a very determinant and significant role in shaping and functioning of different industries and developing e-commerce, including the tourist industry. Therefore, necessity for identifying those effects is obvious in the electronic tourist marketing...

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Use of e-marketing tools as communication management in the tourism industry

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Information and communication technologies in tourism 2002 : proceedings of the International Conference in Innsbruck, Austria, 2002

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Within the last six years the conference ENTER (International Conference on Information and Communication Technologies in Tourism) united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and information technology...

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Entrepreneurship in the mobile telecommunication sector: the case of Almira Labs

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A gender-oriented analysis of digital skills and ICT use intensity in tourism companies in Extremadura (Spain)

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Persistent link: https://www.econbiz.de/10014513471

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