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Digital marketing in hospitality - case study Hotel Manstir
Mucunska, Dafinka; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 67-75
In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...
Persistent link: https://www.econbiz.de/10013326402
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Bork's hoax : antitrust and the internet market
Alleman, James H. - 2021
examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …
Persistent link: https://www.econbiz.de/10012804859
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Use of the Internet for trip planning : a generational analysis
Kim, Heejung; Xiang, Zheng; Fesenmaier, Daniel R. - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 276-289
Persistent link: https://www.econbiz.de/10011312575
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The digital divide and the growth of the hospitality industry : the case of Italian inner areas
Brandano, Maria Giovanna; Mastrangioli, Alessia; Palma, … - In: Regional science policy and practice : RSPP 15 (2023) 7, pp. 1509-1531
Persistent link: https://www.econbiz.de/10014366764
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Significance and comparative analysis of tourist internet platforms booking and Airbnb
Maričić, Srđan; Rajkovic, Irijana; Baricevic, Dino - In: UTMS journal of economics / University of Tourism and … 14 (2023) 2, pp. 199-211
Internet platforms significantly facilitate the travel and stay of users. In Europe and the United States, the most …
Persistent link: https://www.econbiz.de/10014444668
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Threat of internet platforms : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10011991112
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003
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The macroeconomics of free digital services
Aubouin, Mathilde; Ragot, Lionel - 2024
Persistent link: https://www.econbiz.de/10014553918
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Evaluating implications for new media and information technologies
Henry, Paul - In: Journal of Consumer Marketing 18 (2001) 2, pp. 121-133
Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...
Persistent link: https://www.econbiz.de/10014848257
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.comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network
Braun, Patrice - 2003
diffusion of Internet technologies in a regional Australian tourism network. The research evolved out of a portal development … separately, be applicable beyond the tourism and service sector. …
Persistent link: https://www.econbiz.de/10009484670