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~subject:"Informationstechnik"
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Ansätze zur Werbebudgetbestimm...
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Informationstechnik
Deutschland
31
Sponsoring
24
Germany
23
Sponsorship
20
Marketing
17
Theorie
15
Information
14
Theory
14
Technik
13
Sport
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Werbung
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Electronic Commerce
10
Absatz
9
Marketing management
9
Marketingmanagement
9
Sports
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Brand management
7
Markenführung
7
Beziehungsmarketing
6
E-commerce
6
Relationship marketing
6
Internet
5
Aufsatzsammlung
4
Internationales Marketing
4
Mobile Marketing
4
Mobile marketing
4
Sports economics
4
Sportökonomik
4
Werbewirkung
4
Absatztheorie
3
Advertising
3
B-to-B-Marketing
3
Business-to-business marketing
3
Event marketing
3
Event-Marketing
3
International marketing
3
Kundenmanagement
3
Management
3
Professional sports
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German
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Hermanns, Arnold
3
Flegel, Volker
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Die Betriebswirtschaft, DBW-Depot
1
Studien- und Arbeitspapiere Marketing
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ECONIS (ZBW)
3
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Handbuch des Electronic Marketing : Funktionen und Anwendungen der Informations- und Kommunikationstechnik im Marketing
Hermanns, Arnold
(
ed.
);
Flegel, Volker
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000088250
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2
Neue Kommunikationstechniken : Grundlagen und betriebswirtschaftliche Perspektiven
Hermanns, Arnold
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10009701301
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3
Neue Kommunikationstechnologien im Marketing : Grundlegung und Beispiele
Hermanns, Arnold
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000166894
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