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Informationsverhalten
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Wangenheim, Florian von
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Bayón, Tomás
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Working paper / International University in Germany, School of Business Administration
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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The effect of word of mouth on services switching decisions : perceived influence and actual choice
Wangenheim, Florian von
-
2002
Persistent link: https://www.econbiz.de/10013441071
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2
Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás
-
2002
Persistent link: https://www.econbiz.de/10013441072
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3
Understanding the role of the internet in the digital age : a multichannel, multistudy examination
Ackermann, Sebastian
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2012
Persistent link: https://www.econbiz.de/10010201416
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4
Weiterempfehlung und Kundenwert : ein Ansatz zur persönlichen Kommunikation
Wangenheim, Florian von
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2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001766147
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5
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
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