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Marktorientierte Unternehmensführung und Unternehmenserfolg

Fritz, Wolfgang - Technische Universität <Braunschweig> / Institut für … - 1993

Die unternehmenspolitische Bedeutung des Marketing ist seit langem umstritten. Diese Untersuchung belegt empirisch …

Persistent link: https://www.econbiz.de/10005870044

Brand Equity Management vs. Customer Equity Management?Zur Integration zweier Managementkonzepte

Burmann, Christoph; Jost-Benz, Marc - Universität <Bremen> / Lehrstuhl für Innovatives … - 2005

, die sich unter den Begriff Marketing Performance Management zusammenfassen lassen... …

Persistent link: https://www.econbiz.de/10009022085

Entrepreneurial marketing for SMEs

Cacciolatti, Luca; Lee, Soo-hee - 2015

Persistent link: https://www.econbiz.de/10011383455

How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion

Stadler, Christopher J. - 2011

team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more …

Persistent link: https://www.econbiz.de/10009447341

Innovation and Market Orientation Model in Improving the Performance of BRI

Sutarlan, Sulistiyani - 2018

Contradictions are still found in the research about innovation and market orientation towards performance, most of the researchers stated that both innovation and market orientation have positive effect on innovation, while others argue that they negatively affects performance. This research...

Persistent link: https://www.econbiz.de/10011800452