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Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (contributor); Swan, Scott (ed.) - 2012 - First ed.
Persistent link: https://www.econbiz.de/10009626743
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (ed.); Zou, Shaoming (ed.) - 2012
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner...
Persistent link: https://www.econbiz.de/10012049882
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Rolling out new products across international markets : causes of delays
Chryssochoidis, George - 2004
Persistent link: https://www.econbiz.de/10001719930
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The first export order : a marketing innovation revisited
Crick, Dave; Crick, James - In: Journal of strategic marketing 24 (2016) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10011577602
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Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
Gaubinger, Kurt; Rabl, Michael; Werani, Thomas - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003744453
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Erfolgreiche Marketingstrategien für innovative technologieorientierte Unternehmensgründungen
King, Christian - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003309204