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A model for product management
Pessemier, Edgar A. - 1979
Persistent link: https://www.econbiz.de/10000424194
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Successful product and business development
Giragosian, Newman H. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000553857
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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Essentials of new product management
Urban, Glen L. - 1987
Persistent link: https://www.econbiz.de/10013474674
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Product management : strategy and organization
Pessemier, Edgar A. - 1977
Persistent link: https://www.econbiz.de/10000042245
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Product-line strategies
Bailey, Earl L. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000534125
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A more rational approach to new-product development
Bonabeau, Eric; Bodick, Neil; Armstrong, Robert W. - In: Harvard business review : HBR 86 (2008) 3, pp. 96-102
Persistent link: https://www.econbiz.de/10003649304
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Multi-product firms and product switching
Bernard, Andrew B.; Redding, Stephen; Schott, Peter K. - 2006
Persistent link: https://www.econbiz.de/10003333560
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Contrasting modernisation strategies in Germany and the USA : a comparison of concepts of production modernisation
Wengel, Jürgen; Lay, Gunter - 2001
partially the leader in the implementation of e-business. In the utilisation of various organisational and management concepts …
Persistent link: https://www.econbiz.de/10003897868
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Controllable factors of new product success: a cross-national comparison
Calantone, Roger J.; Schmidt, Jeffrey B.; Song, X. Michael - 2006
Persistent link: https://www.econbiz.de/10003410831