Narrow search
Showing 1 - 10 of 1,384
Cover Image
Ghosts in the machine : how marketing and human capital investments enhance customer growth when innovative services leverage self-service technologies
Saldanha, Terence J. V.; Kathuria, Abhishek; Khuntia, Jiban - In: Information systems research : ISR 33 (2022) 1, pp. 76-109
Persistent link: https://www.econbiz.de/10013188305
Cover Image
Measuring customer value gaps : an empirical study in the Mexican retail market
Rajagopal - In: Economic issues 11 (2006) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10003325440
Cover Image
From "peculiar stores" to "a new way of thinking" : discussions on self-service in Swedish trade journals, 1935-1955
Sandgren, Fredrik - In: Business history 51 (2009) 5, pp. 734-753
Persistent link: https://www.econbiz.de/10003900395
Cover Image
Managing consumer resistance to innovations
Reinders, Machiel Jan - 2010
Persistent link: https://www.econbiz.de/10003973879
Cover Image
Determinants of continuance intention towards self-service innovation : a case of electronic government services
Hsu, Shu-lu; Wang, Huichich; Doong, Hersen - In: Exploring services science : first international …, (pp. 58-64). 2010
Persistent link: https://www.econbiz.de/10003989951
Cover Image
Economics of new product introduction and seasonality effect
Rajagopal - 2007
Persistent link: https://www.econbiz.de/10003669058
Cover Image
Adoption technologiebasierter Self-Service-Innovationen : Analyse der Wirkungsmechanismen im Entscheidungsprozess der Konsumenten
Harms, Ann-Kathrin - 2002 - 1. Aufl
Persistent link: https://www.econbiz.de/10001658211
Cover Image
Conversational realities : five studies of user interactions as sources of innovation
Lundkvist, Anders - 2003
Persistent link: https://www.econbiz.de/10002060711
Cover Image
Kundenbegeisterung durch Serviceinnovationen : Eine Analyse am Beispiel technologiebasierter Self-Services
Becker, Florian - 2016 - 1. Aufl. 2016
Stand der Forschung zu Kundenbegeisterung im Dienstleistungskontext -- Konzeptualisierung und Operationalisierung eines Messmodells für begeisternde Serviceinnovationen -- Entwicklung des Wirkungsmodells für begeisternde Serviceinnovationen -- Empirische Analyse des Mess- und Wirkungsmodells.
Persistent link: https://www.econbiz.de/10014018298
Cover Image
Measuring Customer Value Gaps : An Empirical Study in Mexican Retail Market
Rajagopal, Dr - 2010
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...
Persistent link: https://www.econbiz.de/10014027650