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~subject:"Innovation"
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Interorganizational marketing...
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Innovation
Marketingmanagement
16,946
Marketing management
16,360
Marketing
4,112
Marketing theory
3,221
Marketingtheorie
3,073
Consumer behaviour
2,825
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888
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769
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O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
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6
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Herstatt, Cornelius
5
Saran, Anshu
5
Brem, Alexander
4
Droge, Cornelia
4
Hult, G. Tomas M.
4
Hultink, Erik J.
4
Kohlbacher, Florian
4
Mast, Claudia
4
Sakas, Damianos P.
4
Schnoor, Anje
4
Song, Michael
4
Trommsdorff, Volker
4
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3
Banerjee, Sumitro
3
Bang, Nguyen
3
Belz, Christian
3
Bonney, Lawrence
3
Calantone, Roger J.
3
Cheng, Colin C.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Eng, Teck Yong
3
Ernst, Holger
3
Gilmore, Audrey
3
Gupta, Suraksha
3
Helm, Roland
3
Kandemir, Destan
3
Kavoura, Androniki
3
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3
Krishna, Aradhna
3
Krumwiede, Dennis
3
Kuester, Sabine
3
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2
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2
IGI Global
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1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Edward Elgar Publishing
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
IC-SIM <6., 2017, Paphos>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
National Bureau of Economic Research
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
TRIBOTECHNIK Forschungsgesellschaft m.b.H.
1
Tūran Universitetí
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Verlag Dr. Kovač
1
Wirtschaftsförderungsinstitut <Wien, Bundeskammer der Gewerblichen Wirtschaft>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
32
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business-to-business marketing
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
International journal of technology management : IJTM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
European journal of marketing : EJM
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
MIT sloan management review
4
Marketing intelligence & planning
4
Springer Proceedings in Business and Economics
4
Technological forecasting & social change : an international journal
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Die Betriebswirtschaft : DBW
3
Gabler Edition Wissenschaft
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of entrepreneurship and innovation management
3
Journal of business strategy
3
Journal of information & knowledge management : JIKM
3
Journal of marketing
3
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Source
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ECONIS (ZBW)
884
Other ZBW resources
5
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Reaktive Verteidigungsstrategien beim Wettbewerbsstimulus Produktinnovation
Wichert, Gesa von
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003773556
Saved in:
2
MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.
;
Manrai, Ajay K.
-
2007
Persistent link: https://www.econbiz.de/10003541417
Saved in:
3
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
4
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
Innovativität des Marketing : Konzeption, Anwendbarkeit und Umsetzung in der Konsumgüterbranche
Beinert, Markus
-
2008
Persistent link: https://www.econbiz.de/10013429972
Saved in:
7
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
8
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Saved in:
9
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
10
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
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