A new approach to modeling the adoption of new products : aggregated diffusion models
Olivier Toubia, Jacob Goldenberg, and Rosanna Garcia
| Year of publication: |
2008
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|---|---|
| Authors: | Toubia, Olivier ; Goldenberg, Jacob ; Garcia, Rosanna |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 1, p. 65-81
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| Subject: | Marketingtheorie | Marketing theory | Innovation | Informationsverbreitung | Information dissemination | Agentenbasierte Modellierung | Agent-based modeling | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003727337