Front matter -- Preface and Acknowledgments -- Contents -- Introduction -- 1 Personal Computing -- 2 Software -- 3 Semiconductors -- 4 Flat Panel Displays -- 5 Lighting -- 6 Pharmaceuticals -- 7 Biotechnology -- 8 Logistics -- 9 Venture Capital -- 10 Financial Services.

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...