The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Year of publication: |
2011
|
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Authors: | Kim, Wooyang ; Di Benedetto, C. Anthony ; Lancioni, Richard A. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 5, p. 714-744
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Subject: | Internationales Marketing | International marketing | Personal Computer | Personal computer | Innovation | Konsumentenverhalten | Consumer behaviour | Hochtechnologie | High technology | Südkorea | South Korea | China | USA | United States |
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